Changes in Consumer Behaviour

Changes in Consumer Behaviour

Behaviour and Attitudes, Ireland’s largest independent Market Research company, provided key findings to recent research into the unmet opportunities for tourism SME’s. These opportunities were based around three main trends –

• ‘The Savvy Shopper’ – Consumers looking for value
• ‘Authenticity’ – Changing consumer tastes and the growing importance of authentic and personal experiences
• ‘World of Mouth’ (social media) – The growing importance of social media, particularly with regard to how information is sought and accessed and how purchase decisions are made