Wild Atlantic Way Update
The Wild Atlantic Way is an exciting new project which involves the development of a driving route along the Atlantic coast of Ireland from Donegal to Cork. Theroute itself will comprise of a central spine, togetherwith a series of loops and spurs off it to encouragepeople to explore all that the west coast has to offer.
It will showcase the best scenery and attractions for visitors with improved on-road infrastructure such as viewing points and lay-bys. It will also provide better opportunities for enhanced trade collaboration aroundthe Wild Atlantic Way brand.
The route will also link with walking and cycling routes, and will offer lots of opportunities to visitors to get active in the great out-doors. As such, it is a driving route with a difference, offering visitors more reasons to get out of the car that to stay in it!
The overall objective of the project to develop a driving route that is of sufficient scale and singularity to achieve greater visibility in both overseas and domestic markets. The planned outcomes are greater visitor numbers to the west of Ireland, longer dwell time and increased spend per visitor. We want the Wild Atlantic Way to become synonymous with the west coast and for it to achieve the same international recognition as the Great Ocean Road in Australia or the Garden Route in South Africa.
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